Expert communications professional, writer, editor, and strategist with 15+ years experience delivering persuasive content for the multichannel.
+ Work
2020 - Present
Aleran, Contract
Copywriter
Naming exercises and go-to-market strategy for new product launches
Write, edit and adapt marketing collateral for use across multiple digital platforms including web copy, in-app messaging, product tear sheets, white papers, blog content, nurture campaigns, executive communications, infographics and social content
2020 - Present
Baloise, Contract
Copywriter
Write and edit original thought leadership / blog content and executive communications for publication across multiple digital platforms
Edit internal and external communications
Collaborate with senior marketing team members during content production
2020 - Present
University of California Office of the President, Contract
Copywriter
Develop recommendations for web content strategy based on content audit
Write, edit and adapt all new web copy for multiple UCOP web sites: Entry Level Writing Requirement and UC Basic Needs
Collaborate with senior digital comms team members, designer and other content owners during production
2018 - 2019
GeekHive, Contract
Copywriter & Editor
Research, write and edit marketing collateral including eBooks, blog posts, white papers, web copy, and webinar scripts on a range of Martech topics, including: digital transformation, cloud-based CMS, personalization and more
2018 - 2019
Allianz, Contract
Copywriter & Editor
Develop recommendations for web content strategy
Write, edit and adapt marketing materials including for use across multiple digital platforms
Edit internal and external communications
Collaborate with senior marketing team members during content production
2017 - 2020
Esurance, Contract
Copywriter
Ideate and draft topical articles for blog.esurance.com
Create posts according to established subject categories, including: DIY Hacks, Insurance 101, Smart Tech, Car & Home Safety and more
2017 - 2018
Roche Sequencing Solutions, Contract
Content Specialist
Work with corporate communications team to draft and edit materials for internal and external audiences, including: executive communications, media kits, web copy, newsletters and more
2017
Moneyfarm, Contract
Content Strategist & Copywriter
Conduct competitive content audit and develop top-line recommendations for web content strategy
Write, edit and copyedit all web copy for English-language site relaunch
2017
Selligent, Contract
Content Writer
Work independently to ideate, research and write on-brand copy for omnichannel marketing automation platform, including: case studies, white papers and other marketing communications
Adapt writing style to various platforms and audiences
Collaborate with senior marketing team members and present work to leadership
Published white papers and eBooks: “Rise of the Micro-Moment”; “A Marketer’s Guide to The Subscription Economy”; “Using Context to Win the Inbox”
2016
Fiverr, Contract
SEO Copywriter
Produce and write search engine optimized content for the world's fastest growing creative services marketplace, including: infographic scripts, short-and long-form blog articles and video scripts
2005 – 2016
RFI Studios, San Francisco
Editorial Director
Strategize, create and assure quality of RFI Studios-produced client communications on digital and social channels
Develop, edit and write on-brand copy for pitch work, client websites, social channels, direct mail and other digital communications
Lead all written business development efforts, including large-scale RFP responses, proposals, strategic plans and internal communications
Manage strategic creative sessions related to communications strategy and new business pitches
Design and evolve RFP response templates, case studies and Web best practice writing standards
2000 – 2005
Ruder Finn, New York
Senior Content Strategist & Digital Producer
Evolved and implemented communications and editorial best practices for the Web for a wide range of private and public sector clients
Supervised content development team
Served as the primary client contact and conduit between the client and the entire project team on Internet strategy, communications, branding and public relations initiatives
Directed the design, usability, information architecture, content strategy and technical teams on digital projects
Developed content strategy department as a distinct sub-set of User Experience
1999 – 2000
Writers House, New York
Assistant to Literary Agents
Wrote coverage on submissions to top literary agents
Selected authors for consideration in young adult, middle grade and women's fiction genre
+ Education
San Francisco State University
Graduate Studies: English
Smith College
B.A. : English Language & Literature
+ Awards & Publications
Writing Fellow, Vermont Studio Center
“Direction to Points East”, Cutbank, University of Montana Press
Gertrude Posner Spencer Prize for Fiction, Smith College
Dennis Johnston Prize for Playwriting, Smith College
Rose B. Tager Prize in Short Fiction, Hamilton College
Academy of American Poets Prize for Poetry, Hamilton College
+ Applications
Adobe InDesign
Google Product Suite
Microsoft Office Suite
Mobile (iOs, Android), Social (FB, Twitter, Instagram, YouTube)
Project Management (Basecamp, Yammer)
Publishing (WordPress, Ghost, Tumblr)