SEO Content for the Creative & Professional Service Marketplace.
Fiverr®, the global online marketplace, needed to create quality, keyword optimized blog content to drive traffic to their site. I have written and researched blog posts, infographic and video scripts on topics ranging from proofreading to pay-per-click.
Selligent, the 1-to-1 engagement platform for relationship marketers, wanted to create a white paper that detailed the rising significance of "micro-moments" to consumers and the brands that market to them. I researched, developed and wrote the resulting white paper: The Rise of the Micro-Moment.
-Research -Content development -Copywriting -Copyediting
Stories from a storied biotech.
For Amgen’s 35th anniversary, I combed the company archives to conceive and write a digital history of Amgen's most newsworthy moments.
Responsively-designed stories, unfolding on screens of all sizes.
Empowering tomorrow's innovators.
Nokia Foundation needed to revamp their scholarships & grants website, including a total redesign and content overhaul. I worked closely with UX, Design and client-side content owners to develop creative concept, key messages, titles, headlines and all body copy.
-Creative direction -Content strategy -Long-form copy -Copyediting
Nokia was rebranding its research arm as Nokia Labs and needed a story concept that would highlight its history, culture, and people. I wrote and developed all site copy, in addition to eight magazine-style biographical profiles for featured scientists.
A commitment to giving English language educators the very best curriculum resource.
I worked with the Verizon Foundation and the National Council of Teachers of English (NCTE) on their non-profit English language curriculum website, ReadWriteThink.org. As Senior Content Strategist, I developed site nomenclature, key messages, and long and short-form content for the redesign effort.
-Proposal response -Key message development -Site nomenclature -Content Strategy -Copyediting
A new corporate platform that puts the patient first.
Shire's corporate rebrand would require a major content refresh for launch. Acting as editorial director, I copyedited most long-form and short-form site content, working with Shire's internal content team to ensure all sensitive legal requirements were met.