Expert communications professional, writer, editor, and strategist with 15+ years experience delivering persuasive content for the multichannel.

+ Work

2018 - Present
GeekHive, Contract                                        
Copywriter & Editor

  • Research, write and edit marketing collateral including eBooks, blog posts, white papers, web copy, and webinar scripts on a range of martech topics, including: digital transformation, cloud-based CMS, personalization and more 

2018 - Present
Allianz, Contract                                        
Copywriter & Editor

  • Develop recommendations for web content strategy

  • Write, edit and adapt marketing materials including for use across multiple digital platforms

  • Edit internal and external communications

  • Collaborate with senior marketing team members during content production

2017 - Present
Esurance, Contract                                        
Copywriter

  • Ideate and draft topical articles for blog.esurance.com

  • Create posts according to established subject categories, including: DIY Hacks, Insurance 101, Smart Tech, Car & Home Safety and more

2017 - 2018
Roche Sequencing Solutions, Contract                                        
Content Specialist

  • Work with corporate communications team to draft and edit materials for internal and external audiences, including: executive communications, media kits, web copy, newsletters and more 

2017
Moneyfarm, Contract                                   
Content Strategist & Copywriter

  • Conduct competitive content audit and develop top-line recommendations for web content strategy

  • Write, edit and copyedit all web copy for English-language site relaunch

2017
Selligent, Contract                                   
Content Writer

  • Work independently to ideate, research and write on-brand copy for omnichannel marketing automation platform, including: case studies, white papers and other marketing communications

  • Adapt writing style to various platforms and audiences

  • Collaborate with senior marketing team members and present work to leadership

  • Published white papers and eBooks: “Rise of the Micro-Moment”; “A Marketer’s Guide to The Subscription Economy”; “Using Context to Win the Inbox”

2016
Fiverr, Contract                                        
SEO Copywriter

  • Produce and write search engine optimized content for the world's fastest growing creative services marketplace, including: infographic scripts, short-and long-form blog articles and video scripts

2005 – 2016   
RFI Studios, San Francisco                         
Editorial Director

  • Strategize, create and assure quality of RFI Studios-produced client communications on digital and social channels

  • Develop, edit and write on-brand copy for pitch work, client websites, social channels, direct mail and other digital communications

  • Lead all written business development efforts, including large-scale RFP responses, proposals, strategic plans and internal communications

  • Manage strategic creative sessions related to communications strategy and new business pitches

  • Design and evolve RFP response templates, case studies and Web best practice writing standards

2000 – 2005   
Ruder Finn, New York                                     
Senior Content Strategist & Digital Producer

  • Evolved and implemented communications and editorial best practices for the Web for a wide range of private and public sector clients

  • Supervised content development team

  • Served as the primary client contact and conduit between the client and the entire project team on Internet strategy, communications, branding and public relations initiatives

  • Directed the design, usability, information architecture, content strategy and technical teams on digital projects

  • Developed content strategy department as a distinct sub-set of User Experience

1999 – 2000  
Writers House, New York                               
Assistant to Literary Agents

  • Wrote coverage on submissions to top literary agents

  • Selected authors for consideration in young adult, middle grade and women's fiction genre

+ Education

San Francisco State University                                       

Graduate Studies: English

Smith College                                      

B.A. : English Language & Literature

+ Awards & Publications

Writing Fellow, Vermont Studio Center                         
“Direction to Points East”, Cutbank, University of Montana Press        
Gertrude Posner Spencer Prize for Fiction, Smith College            
Dennis Johnston Prize for Playwriting, Smith College               
Rose B. Tager Prize in Short Fiction, Hamilton College                
Academy of American Poets Prize for Poetry, Hamilton College          

+ Applications

Adobe InDesign
Google Product Suite
Microsoft Office Suite
Mobile (iOs, Android), Social (FB, Twitter, Instagram, YouTube)
Project Management (Basecamp, Yammer)
Publishing (WordPress, Ghost, Tumblr)